ICA to screen Artists videos at Portland Pirates Games

I thought this is really cool piece of news in the world of art and hockey. Earlier this year the Buffalo Sabres had an art exhibit "Forty" at the Albright Knox Art gallery in Buffalo. The exhibit had video instillation's and photographs from the Buffalo Sabres collected over the teams 40 year history. Now the Sabres AHL affiliate the Portland Pirates are taking Art into the in game experience at select upcoming home games. The Pirates have collaborated with the Institute of Contemporary Art at Maine College of Art to show video projects related to hockey on the Jumbo tron, for information check out this post:
http://www.meca.edu/news#ica-to-screen-videos-at-portland-pirates-games 

I believe this to be a great idea and hopefully more can come from this, maybe some NHL teams following suit, and introduce a more creativeness. It's definitely something different than the same old cookie cutter experience for fans. I look forward to other teams following this.